case study
Asian Quick Service Restaurant
The restaurant aimed to boost its awareness amongst families, with the ultimate goal of driving in-store visits. Their challenge: sharing offers that resonated with active, family-centered consumers at the right time.
Campaign Strategy
The restaurant strategically positioned itself in the heart of family activities by partnering with TeamSnap for Brands. They were able to reach youth sports families with a mix of on-site sponsorship assets and digital media in the TeamSnap mobile app.
High impact media kept the restaurant top of mind for active TeamSnap families planning their weekly calendar of events. On-site activations such as field banners and couponing were leveraged to help drive store traffic in key moments throughout the season.
By weaving together digital touchpoints with on-site presence, they strategically positioned their promotions just as families were deciding on their weekly meal choices.
Coupons
Digital Media
Tabling Events
Tournaments
Results: +47% above benchmark engagement on the TeamSnap app | 3x above coupon redemption rate benchmark | 841K onsite impressions
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