Home Security Providers

Campaign Strategy

They partnered with TeamSnap to run a youth sports marketing campaign that would reach families at home, on the field and on the go. The company combined on-site youth sports sponsorships with digital media in the TeamSnap app and across the web to build an all-encompassing strategy to reach families.

The home security provider used digital media to stay top-of-mind for active youth sports families as they planned their busy weeks in the TeamSnap app. By also sponsoring local youth sports leagues in the community, they built trust with homeowners, intertwining the concepts of home, security, and family.

This cohesive campaign not only positioned the security provider at the forefront of families’ minds but also emphasized the brand’s commitment to helping them secure their homes during their busiest times.