case study
Children's Hospital
The hospital wanted to increase community awareness of the services provided in their regional clinics outside of the city. Additionally, the organization aimed to increase the perception of the hospital's being actively engaged in the local community.
Campaign Strategy
The hospital partnered with TeamSnap to reach active youth sports families by sponsoring 18 leagues in the Seattle area.
On-site assets such as jerseys and game banners helped the hospital build authentic relationships in the local communities they sponsored.
This strategy was paired with digital retargeting to stay top of mind for families by reaching them online across other sites they engage with throughout the week, reinforcing the hospital’s brand messages.
Jerseys
Digital Media
Surveys
Social Media
Banners
Emails
Results: 9,000 households reached | +35% additional households reached via digital retargeting
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